Content work, from the brief to the insight.
My areas include SMM, content marketing, AI workflows, analytics and web. Here is how I approach projects. Detailed cases will follow with context and verifiable results.
Dry-cleaning chain: making dry cleaning worth following
Instagram: from 100 to 12,000+ followers. TikTok: from zero to 8,000 followers and 5M views on one video. 100 paid orders per month from social media.
CASE / SMM · COMMUNITYA localization community, built from scratch
19,300 VK followers, 3,600 Telegram subscribers and 35,686 Senler subscribers. Collaborations, community placements and an event in Samara.
CASE / GAMING COMMUNITYA gaming community: technology and events
18,000 members. Telegram Mini App and website development, AST Publishing collaboration and two events with 50+ attendees each.
CASE / HR · TELEGRAMA corporate channel for employees
A company with 200+ employees and reported engagement of 30%. HR communications, learning, announcements and gamification bot development.
Understand the task
I start with the goal, audience, product and channel. What does a person need to learn or do? Which questions are already answered elsewhere, and where can this content be genuinely useful?
Make and launch
I plan structure, format and the path from idea to publication. AI can speed up research and preparation, while facts, voice and final quality receive separate review.
Learn from results
I read metrics against the goal: reach, engagement, visits, traffic quality or conversions. Findings become the next iteration rather than a report for its own sake.
Let's talk about your project.
Message me on Telegram. A current résumé will be added after its details are updated.