Building a localization community from scratch
Growing VK and Telegram audiences, a Senler mailing list, bot and automated funnel development, blogger collaborations and placements in external communities. The project also included an event in Samara and an online webinar about Prague.
19,300
Community followers.
3,600
Channel subscribers.
35,686
Mailing list subscribers.
Launching and growing the community
I worked on developing a localization group from scratch. The project covered a VK community, a Telegram channel and a Senler mailing list. Over the project period, VK reached 19,300 followers, Telegram reached 3,600 subscribers and the mailing list reached 35,686 subscribers.
Blogger collaborations and community placements
Promotion included collaborations with bloggers and content placements in external communities and channels as part of the project's audience development work.
Bots and automated funnels
The project also included developing bots and automated funnels as a separate part of the community development work.
An event in Samara
We held a game voice-over event attended by more than 40 people. It added an offline format to the project alongside social media and the mailing list.
An online webinar about Prague
The work also included holding an online webinar about Prague.
Results at a glance
| Channel / activity | Result | Metric |
|---|---|---|
| VK | 19,300 | Community followers |
| Telegram | 3,600 | Channel subscribers |
| Senler | 35,686 | Mailing list subscribers |
| Samara event | 40+ people | Participants in a game voice-over event |
Figures are supplied by the project author and cover the project period. Channel and mailing list audiences may overlap and are not added together as unique participants.