Content built for a purpose.
SMM, content marketing and AI tools, with a focus on audiences, evidence and careful execution.
Where strategy
meets execution
Connecting content production, distribution and measurement.
Content marketing & SMM
Audience research, editorial planning, formats and publishing.
AI in workflows
Tools for research, drafting and routine tasks, with human review built in.
Analytics & web
Understanding how people find content, interact with it and what can improve.
Featured case
All work ↗Dry-cleaning chain: making dry cleaning worth following
Instagram: from 100 to 12,000+ followers. TikTok: from zero to 8,000 followers and 5M views on one video. 100 paid orders per month from social media.
CASE / SMM · COMMUNITYA localization community, built from scratch
19,300 VK followers, 3,600 Telegram subscribers and 35,686 Senler subscribers. Collaborations, community placements and an event in Samara.
CASE / GAMING COMMUNITYA gaming community: technology and events
18,000 members. Telegram Mini App and website development, AST Publishing collaboration and two events with 50+ attendees each.
CASE / HR · TELEGRAMA corporate channel for employees
A company with 200+ employees and reported engagement of 30%. HR communications, learning, announcements and gamification bot development.